Super Brand Representation
Williams Energy co. is national recognized for it's crucial infrastructure role. Anything valuable is subject to enemies attempt to sabotage. The systems need to be protected on multiple fronts, one including the realm of cyber security. This means 5,000+ employees across all locations need to be alert.
They approached with the problem of needing more of their employees to engage in training on things like phishing scams that try to compromise their systems. The solution, create a captivating adventure series that is intriguing and teaches at the same time to boost security. I added the visuals for the mascot character to represent the company and the layouts for each teaching point for maximum engagement and comprehension.
They approached with the problem of needing more of their employees to engage in training on things like phishing scams that try to compromise their systems. The solution, create a captivating adventure series that is intriguing and teaches at the same time to boost security. I added the visuals for the mascot character to represent the company and the layouts for each teaching point for maximum engagement and comprehension.
Introducing-Willa Williams! Meet the firewall defender and vigilant infrastructure protector of Operation Secure. Designed with a vintage, comic book super heroine feel, Willa embodies the essence of the campaign: watchfulness, safety, diligence, and working together toward a common goal. With her formal but functional business attire, she is more than just a cool character, she is a symbol of company culture.
